Eldrin Hermoso

Eldrin is a Lecturer (Assistant Professor) of Marketing at RMIT University in Melbourne, Australia. He holds a PhD in Business from the University of Sydney.

As a researcher, he primarily uses experiments to understand how consumers make decisions and to identify marketing interventions that can influence their behavior. His main research interests lie in sustainable consumption (i.e., waste minimization and product life extension), social influence, and consumer wellbeing. Drawing inspiration from real-world observations to investigate questions relevant to both scholars and practitioners, Eldrin's research aims to make novel theoretical contributions with meaningful practical implications.

Eldrin has secured over $28,000 in competitive funding from organizations including the Commonwealth Bank of Australia. He has presented his work at industry events and prestigious international conferences, including the Association for Consumer Research and ANZMAC. His research has been published in the International Journal of Information Management (ABDC: A*).

Before joining RMIT, Eldrin taught various undergraduate and postgraduate units at the University of Sydney Business School, where he also received multiple teaching awards. He was awarded the University Medal by the University of Technology Sydney, where he earned his degrees in Business (with First Class Honours) and Information Technology. Throughout his tertiary education, he received multiple tuition fee scholarships, Dean’s Merit List awards, and travel grants, including ACR and Sheth Foundation conference scholarships.