Dr. Fatima Madani
Details
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College: School of Economics Finance & Marketing
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Department: Economics Finance & Marketing
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Campus: City Campus Australia
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[email protected]
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ORCID:
0000-0003-3103-3262
Open to
- Masters Research or PhD student supervision
- Industry Projects
About
Dr Fatima Madani is a lecturer in Marketing in RMIT's School of Economics, Finance and Marketing.
Her primary research expertise lies in Quantitative Marketing and Consumer Analytics, particularly within the contexts of consumer wellbeing and sustainability. Another stream of her research focuses on life transitions and cross-cultural differences in consumer behaviour.
Her work has been published in leading marketing journals such as the Journal of Retailing and Consumer Services, Journal of Business Research, Journal of Travel Research and Journal of Strategic Marketing. She has also contributed to high-impact interdisciplinary journals, including Appetite.
Before joining RMIT, Fatima worked as a Behavioural Insights Technical Specialist at the Department of Premier and Cabinet (Victoria).Her industry collaborations have secured over $200,000 in funding in the past two years.
View Fatima Madani's LinkedIn.
UN sustainable development goals
- 3 Good Health and Well Being
- 12 Responsible Consumption and Production
- 10 Reduced Inequalities
Academic positions
- Lecturer in Marketing
- RMIT University
- Marketing
- Melbourne, Australia
- 16 Aug 2021 – Present
- Teaching Assistant
- Monash University
- Marketing
- Melbourne, Australia
- 28 Mar 2018 – 28 Oct 2021
Non-academic positions
- Behavioural Insights Technical Specialist
- Department of Premier and Cabinet (Vic)
- Melbourne, Australia
- 2020 – 2021
- Marketing Specialist
- Iran insurance Co.
- Tehran, Iran
- 2009 – 2013
Supervisor projects
- Understanding marketing strategies of livestream shopping in Australia
- 31 Jul 2023
Teaching interests
Marketing Analytics (Undergraduate Programs – BBUS and BCom): Developed and currently lecturing.
Marketing Analytics (Postgraduate Marketing Program): Redesigned and currently lecturing.
Omnichannel Retailing: Redesigned and currently lecturing.
Research interests
Quantitative Marketing
Consumer Analytics
Consumer Wellbing
Sustainabilty
