Your guide to majoring in Marketing with the Online Bachelor of Business at RMIT.
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As technological advancements and customer-centric demand drive increased personalisation and transparency from businesses, brands are looking to their marketers to step up and radically transform how they engage with their customers.
To meet these evolving needs, marketers today need capabilities in customer orientation, segmentation, brand positioning, and the ability to effectively join the dots by leveraging technology and insights obtained through data.
No matter where you’re at in your learning or career journey, our Online Bachelor of Business – Marketing major will equip you with in-demand digital and industry-relevant skills to tackle the future of work.
Equip yourself with the professional skills to succeed in a fast-paced marketing world.
Undertake in-depth study in Marketing, complemented with a choice of 2 other majors and 2 minor areas.
Partner with industry as part of your studies and get a head start on your career.
Graduates from RMIT’s Marketing major gain a solid foundation in the following key areas:
These skills empower you to design and execute marketing strategies that drive success across various industries. By mastering the latest marketing tools, you'll learn how to shape brand identities, influence consumer behavior, and build effective campaigns that resonate with audiences.
With a Marketing major, you'll be ready for a wide range of roles where you can apply your expertise to real-world business challenges. Whether you’re working in retail, advertising, technology, consumer goods, or corporate services, your skills will help businesses connect with customers and reach their objectives. The demand for marketing professionals continues to rise, especially as digital marketing, consumer insights, and data-driven strategies become even more critical. These skills are particularly valuable in fields like digital marketing, retail, advertising, and e-commerce.
Salary expectations vary depending on the role and experience, but marketing professionals typically earn competitive salaries. For example, entry-level roles like marketing research analysts can start at around AU$70,000 a year, while senior positions such as marketing managers or brand/product managers can see salaries over AU$100,000, depending on experience and the industry.
Our flexible Bachelor of Business with a Marketing major means that you can customise your degree and study marketing alongside other majors, minors, or a unique combination of subjects to align with your personal and professional aspirations.
This course contains 24 subjects that can be undertaken through a variety of different study loads that suit your work and lifestyle needs. For example:
Or, you can choose a study load that aligns with your personal situation and take longer to study for your degree if you need to. Please reach out to Student success team if you need additional support. Note, you must complete the Bachelor of Business within a maximum period of 10 years.
For this Marketing major, you'll complete the 8 subjects that make up the major, with the opportunity to choose another major, a selection of minors, or a unique combination of subjects to make up the 24 subjects within your course.
Within the first 8 subjects of this course, you must complete the following foundational core subjects:
For the remaining 18 subjects within the Bachelor of Business, you’ll complete a Marketing major that consists of 8 subjects.
For the rest of your subjects, you'll have the choice of 2 other majors and 2 minors.
With a focus on current and future-focused digital marketing, learn how to optimise your channels by understanding buyer behaviour, marketing research, customer experience (CX), marketing analytics, and more.
If you choose to do Marketing as your major, you'll need to complete all the following 8 subjects:
After completing your Marketing major, you can choose from the following majors and minors for the remaining subjects in your course:
Learn how to tackle complex and conflicting issues, successfully inspire and lead teams, and make robust business decisions with our Management and Change major/minor.
If you choose to do Management and Change as your major, you will need to complete all the following 8 subjects:
If you choose to do Management and Change as your minor, you must complete the following 4 subjects:
Maximise your company or team’s most valuable resource – humans, to ensure that your organisation achieves success through people.
If you choose to do Human Resource Management as your major, you will need to complete all the following 8 subjects:
If you choose to do Human Resource Management as your minor, you must complete the following 4 subjects:
Learn how to interpret and present information and drive data-driven decisions with our Business Analytics minor.
If you choose to do a Business Analytics minor, you must complete all 4 of the following subjects:
Effectively leverage technology to underpin organisational success. Understand how developments in technology help solve complex problems, improve decision making, customer service, marketing, resource management and more.
If you choose to do a Business and Technology minor, you must complete all 4 of the following subjects:
This optional subject is an application-of-knowledge subject that includes a virtual industry project, preparing you with industry-ready skills upon completion of the course. While not mandatory to complete your degree, we recommend that you complete this subject after having completed your major(s) or minor(s).
This practically based final subject integrates outcomes of your self-directed journey and is where you will complete your employer-ready portfolio.
This is just one of the 3 majors or 2 minors that you can choose from. Visit the Online Bachelor of Business course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.
Dr Jonathan Boymal is Head of Teaching and Learning at the College of Business and Law and an Associate Professor of Economics. With over 23 years of educational leadership in online, face-to-face, and international education, he is committed to learning in real-world contexts, ensuring graduates are equipped with the personal and professional capabilities that are highly valued in industry and transferable to emerging worlds of work.
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
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