Your guide to majoring in Marketing Technology in the Bachelor of Commerce at RMIT.
Choosing the Marketing Technology major in the Bachelor of Commerce at RMIT University equips you with a comprehensive understanding of how technologies transform contemporary consumer behaviour and modern marketing strategies for businesses.
This major covers key areas including marketing automation, digital marketing, and customer relationship management, equipping you with both theoretical knowledge and practical skills. You will learn about foundational marketing principles while developing research skills to plan and implement effective tech-driven strategies. You can also specialise in areas such as AI in marketing, branding, and customer experience management. With companies increasingly relying on marketing technologies, professionals with these skills are in high demand across various industries.
Selecting a major is a required part of the Bachelor of Commerce course. It allows you to focus your studies on your career goals and personal interests. The major you choose will help you build the skills and knowledge you need in your field, while also providing valuable networking opportunities.
Acquire essential theoretical and hands-on skills to understand and influence consumer behaviour in today’s technology-driven marketing landscape.
Partner with industry as part of your studies and get a head start on your career.
Personalise your degree by selecting electives in areas like AI in marketing and customer experience management, allowing you to differentiate yourself in a competitive job market.
The Marketing Technology major in the Bachelor of Commerce prepares graduates for diverse career opportunities across sectors like retail, finance, healthcare, and technology. This major equips you with essential skills in:
Throughout the course, you will explore topics including the latest marketing technologies, customer engagement strategies, and ethical considerations in marketing. This comprehensive approach prepares you to navigate the evolving marketing landscape and make data-driven decisions.
Salary expectations vary based on the role and experience, with entry-level positions like Marketing Analyst starting around AU$65,000 annually, while senior roles such as Chief Marketing Officer can exceed AU$150,000, reflecting the high value placed on expertise in marketing technology.
Below is a guide to the roadmap for your major, outlining the subjects and progression through the course.
Please note that this is the recommended sequencing only and is subject to scheduling.
| Year of study | Semester of study | Subjects |
|---|---|---|
| Year 1 | Semester 1 | 1. ISYS3468 Enterprise AI and Business Analytics* 2. MKTG1511 Value-driven Marketing* 3. ECON1615 Principles of the Economy* 4. BUSM2729 Responsible Leadership and Enterprise* |
| Semester 2 | 1. BUSM2728 International Business in the Digital Era* 2. INTE1063 Digital Business Security and Risk Management* 3. BAFI3254 Financial Instruments and Technologies* 4. LAW2442 Business Law* |
|
| Year 2 | Semester 1 | 1. BUSM2726 Navigating Australian Commerce in the Digital Age* 2. MKTG1513 Introduction to Marketing Technology+ 3. MKTG1515 Consumers and Technology+ 4. MKTG1041 Marketing Communication+ |
| Semester 2 | 1. MKTG1415 Digital Marketing+ 2. MKTG1045 Market Research+ 3. Select course from your chosen minor 4. Select course from your chosen minor |
|
| Year 3 | Semester 1 | 1. MKTG1487 Marketing Analytics+ 2. Select Marketing Technology major option from the list+ 3. Select course from your chosen minor 4. University Elective |
| Semester 2 | 1. BUSM2727 Future of Commerce Project^ 2. MKTG1514 Strategic Marketing Technology Implementation+ 3. Select course from your chosen minor 4. University Elective |
Electives give you the opportunity to further specialise your studies. Choose 1 elective from the options below, typically in your second or third year, depending on subject prerequisites.
Refer to the Higher Education course guides to learn more about individual subjects.
| Foundation subject | * |
| Major subject | + |
| Capstone subject | ^ |
Integrating a minor into your major will allow you to specialise further while gaining a comprehensive understanding of how your area of interest intersects with other disciplines.
By combining diverse fields of study, you’ll be well-prepared for the complexities of the modern business landscape and ready to make a meaningful impact in your chosen career.
All majors/minors in the Bachelor of Commerce complement each other; however, suggested complementary minors include:
This is one of 6 majors that you can choose from. Visit the Bachelor of Commerce course page to find full course information, explore your study options, and get details on entry requirements, pathways, fees, plan structure and how to apply.
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Sentient' by Hollie Johnson, Gunaikurnai and Monero Ngarigo.
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